A Loft ad gives us more return for the dollar than any other advertising we've ever done.

Bill Booth—Cry of the Loon Lodge, Laporte, Minnesota

The Loft Literary Center, the nation’s largest literary center, serves writers and readers in Minnesota, the Upper Midwest, and beyond. The Loft is the first place dedicated area writers and readers look to for information about literary events, writing classes, editing services, competitions, grants, and anything else that may enrich their literary lives or advance their careers.

Take advantage of the Loft’s engaged and active constituency by advertising your publication, organization or event on the Loft website or in Loft class catalogs. Thirty-six percent of Loft constituents have an annual income of over $55,000; twenty-four percent earn between $40,000 and $55,000. Seventy-two percent are female; twenty-eight percent are male. 

Print Display Advertising (Loft Catalog and Loft Conference Brochures):

Display ads may be placed in the Loft's class catalogs or conference brochures. The class catalog is published three times per year (Feb, Jul, Oct), each catalog reaches more than 12,000 writers and readers. Distribution is particularly strong among accomplished and aspiring writers in the greater Twin Cities metro area. Conference brochures are genre specific (novel writing, poetry, creative nonfiction, mystery and thriller etc.) and have a circulation of about 8,000 each.

Ads maybe reserved in three horizontal sizes and space is limited. The specs and pricing are as follows.

• Full page ad (4.75"w x 8.25"h) at $1850 (catalog) or $1350 (conference brochure)
• 1/2 page ad (4.75"w x 4.25" h) at $950 (catalog) or $700 (conference brochure)
• 1/3 page ad (4.75"w x 2.5"h) at $675 (catalog) or $475 (conference brochure)
• 1/6 page ad (4.75"w x 1.25"h) at $475 (catalog) or $350 (conference brochure)

Camera-ready hard copy or electronic files are acceptable (4 color process). Electronic files may be submitted in PDF, EPS, PSD, or packaged InDesign file format. They may be sent via e-mail (if size allows) or we can arrange to FTP the ads. Please border all ads. If you need layout/design assistance, please add 20 percent to the ad price plus five extra working days.

Please contact Chris Jones at 612-215-2589 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it to place your reservation.

Online Display Advertising (Loft Website):

Online Display Ads are placed to appear on all pages of the Loft website. Contact Dara Syrkin at 612-215-2590 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it to place your ad. 

These online ads rotate with up to four ads per section every time a new page is viewed. Site-wide sponsorship (appearing on all areas of the site) costs $150 per month for more than 13,000 page views per month. If you are using a third-party ad server, a fee of $25 will be added to your invoice. 

Files should be 72 dpi, GIF or JPG format, may use GIF animation (maximum of 15 seconds), 40 k max file size and be 250px by 250px.

Online Classified Advertising (Loft Website):

The Loft's Website includes a classified ad section serving the unique interests of the literary community. Literary services, announcements, buying and selling... it's all there. Loft online classifieds can reach a large number of people via the web. They are text searchable and can also include a live link to your website. You can place your own ad by following this link. What a deal! Please contact Dara Syrkin at 612-215-2590 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it  if you run into any glitches. 

• Regular Classified Ads: $25 for about 25 words. Each ad will run for two months. You can place and pay for your own ad by going to the classifieds section of A View from the Loft. 

• Member Classified Ads: Loft members may place one free regular classified ad per year (up to 25 words).

The Loft speaks to writers and readers . . . your message will too!